Completion of TV Commercial

After many weeks of filming and editing we have finally completed our TV advert for an energy drink. The advert took our group around 4 weeks to film with around 10 people featured, but it only took me a double lesson of an hour and forty minutes to edit. I included more text than actual footage in my advert to the backing track of 'Stand Up - Invaders Must Die' by The Prodigy.
I will upload my version of the advert soon. Hope you enjoy = )

Preparing to Film

Now that we have all created our storyboards and have chosen the final idea, we are preparing to film our advert for our sports drink. The idea involves zombies and nerds and we are currently recruiting characters (people from our class) for our advert. Filming will start next Tuesday. =)

Storyboarding Advert Ideas

Today in Media our group each drew our own storyboards for our energy drink advert. I chose a football theme, Dan went with zombies and Lewis decided to go with a story type advert. Eventually, our group chose to go with Dan's zombie advert. We are currently choosing a cast for our advert before we start filming next week!

Advertising Our Energy Drink

Today in class we completed three print adverts to advertise our new energy drink. Lewis did an advert for a website, Daniel completed an advert for a magazine and I did an advert for a bus or a train. We each used different colours for our adverts to suit where the advert would be placed. We also needed to make our adverts as interesting and eye-catching as possible.

Energy Drink Bottle Designs

Today in our Media lesson we finalised our individual bottle designs for our new energy drink. Again, Daniel got the most votes therefore his design won. Both Daniel and Lewis chose the colour scheme of blue and yellow whereas I chose to go with black and lime green as I felt that this was more eye-catching and more suited to our product. Understandably, I was disappointed to lose as I felt for once I had a chance of winning something against the others.

Young Apprentice

Today in class we watched an episode of The Young Apprentice. We all felt this was good to watch as it helped us work better as a team. On The Young Apprentice, they needed to design a product which would be suitable for Mother and Baby Care. Overall we thought that the teams did not work well together as both teams were always arguing and not co-operating. The products they designed were mainly based on existing products such as the girls' product was basically a scarf. This is why our class thought that their products were not very good. The girls' pitch went badly as the company they were pitching to did not know what the product would be used for. I think that Sir Alan Sugar was right to fire Ben as he did not do anything to help his team therefore leaving him to be the main reason for their loss.

Analysing Advertisements 2

Today in class we analysed another advert in more detail than the previous adverts we analysed. This time we analysed one of many Honda adverts called Hondamentallysm. We looked at the Advert Details (what happens), Music and Sound FX, the text in the advert, the pace (Editing Style) and the message of the advert. We found that Honda adverts are very clever and intriguing as they draw the audience in. The Hondamentallysm advert starts off with a quote of 'An engineer once said, to build something great is like swimming in honey'. This quote helps to draw the audience in and also tells us a little about what the advertisement is going to be about. Usually, Honda adverts have more to them then first meets the eye.

Today our class were shown a series of logo's from different companies and we were then told to see if we could recognise them. This will help us for when we design our own logo as we could see the story behind companies logo's and how much effort goes into designing good,quality logo's.