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Thursday, 13 September 2012

Analysing Advertisements 2

Today in class we analysed another advert in more detail than the previous adverts we analysed. This time we analysed one of many Honda adverts called Hondamentallysm. We looked at the Advert Details (what happens), Music and Sound FX, the text in the advert, the pace (Editing Style) and the message of the advert. We found that Honda adverts are very clever and intriguing as they draw the audience in. The Hondamentallysm advert starts off with a quote of 'An engineer once said, to build something great is like swimming in honey'. This quote helps to draw the audience in and also tells us a little about what the advertisement is going to be about. Usually, Honda adverts have more to them then first meets the eye.

Today our class were shown a series of logo's from different companies and we were then told to see if we could recognise them. This will help us for when we design our own logo as we could see the story behind companies logo's and how much effort goes into designing good,quality logo's.     

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